I’m Brittany Applegate — a brand strategist, consultant, and speaker who helps businesses understand their audience so clearly that everything they create becomes sharper, stronger, and more effective. With deep expertise in audience segmentation, market research, brand strategy, and communications, I’m the person you call when you’re ready to stop guessing and start winning.

For the past 12 years in advertising, I’ve helped brands step into the lives of real people, uncover the insights that actually move them, and transform scattered marketing efforts into intentional, culturally grounded storytelling that drives results.

As a consultant, I’ve partnered with global brands, small businesses, nonprofits, and solopreneurs — and the throughline is always the same: once you truly understand your audience, everything changes. Offers become clearer. Messaging becomes easier. Marketing becomes more consistent. Growth becomes inevitable.

My approach blends cultural intelligence, data-backed research, and intuitive storytelling to reveal what your audience genuinely cares about — and exactly how your brand can show up with clarity, confidence, and purpose.

• If you want a strategic partner who treats your business like a teammate, not a vendor…

• If you want someone who can translate complex audience behavior into simple, usable strategy that transforms how you market…

• If you want to move into your next season with precision and momentum…

I’m the person you want in your corner. Let’s build something meaningful and successful together.

Wondering what I do best?

No cookie-cutter strategies, just custom solutions built for your business:

• Brand Strategy & Positioning – Define what makes you unique so you attract the right people.

• Target Audience & Personas – Pinpoint the customers who will actually grow your business.

• Campaign Strategy & Ideation – Create marketing that connects, resonates, and sets you apart.

• Faith-Driven Strategy – For those who desire, I help faith-based brands integrate Kingdom principles into their marketing.

Who I’m here for:

Brands and businesses ready for the next level.

• Marketing Teams & Executives – Let’s refine your message and make it stronger.

• Entrepreneurs & Founders – Feeling stuck? Let’s get you moving toward real growth.

• Mission-Driven Brands – You care about impact—I’ll help you amplify it.

I can’t wait to hear from you.

Digife: Video Production Company

Before joining the team as a marketing partner and client strategist, Digife’s (known as Digital Cafe at the time) CEO reached out to brittany for brand strategy and marketing support.

Client Challenges:

1. Needed clarity with identifying the right target client, and key differentiator among many video production companies

2. Needed website copy that effectively communicated their value and spoke the language of their target clients

3. Needed materials and sales language to pitch and acquire new clients through email marketing and in-person presentations.

Brittany Delivered:

A refreshed brand strategy with a primary and secondary target client analysis, and niche clarity

A new brand name, Digife! When searched on the web, “Digital Cafe” returned as many coffee shops with free wifi. To differentiate itself, I recommended the name change “Digife" (pronounced Di-Ji-Fay)

Brand new website copy & communications foundation to increase search results success and clearly communicate the value of the business, it’s unique value proposition, and brand values. This language also translated over to all social media copy.

Client acquisition materials and email marketing language. To continuously acquire new business, Brittany created a proposals and other sales materials that can be tailored for specific clients. She also developed sales scripts, presentation scripts, and common response email templates to convert potential clients into profitable clients.

"Brittany helped us get to the next level. She implemented a lot of practices that I never knew about, and pushed the element of not only marketing strategy but business practices. She brought a flare to the company that we never had before."

— Eric Seals, Founder & CEO of Digife

Speaking & Events

Whether I’m teaching a workshop at a conference, or hosting one of my own, I enjoy connecting with ambitious entrepreneurs who want to clarify their brands, communicate valuable messages, and most importantly, grow their business.